CHIEF CREATIVE OFFICER
Mr. Hamidi is the former Creative Head of IAL/Saatchi & Saatchi (91-94) and CoFounder and Chief Creative Officer of The D'Hamidi Partnership. Responsible for the creative product, reputation and integrity of the brand Mr. Hamidi's passion for advertising and the communication arts has seen him as a frontrunner creative in Pakistan's advertising industry having worked independently, via agency or joint-venture across a number of categories, on countless accounts, for almost 30 years.
Mr. Hamidi is a global citizen having lived across the globe and, as a result, having attended a number of institutions that, by default have forged his creative vision including, but not limited to TASIS, Royal Academy of Music, Royal Academy of Dramatic Art, Sorbonne, and Boston University's College of Communication from where he graduated with BSC in Mass Communication & Advertising in 1991.
Alongside his professional responsibilities, Mr. Hamidi enjoys a long association with the Indus Valley School of Art & Architecture as Member, Final Jury (15 years in a row); Member, Board of Studies (10 years to date); Member Academic Committee and Annual Visiting Professor (10 years to date). Mr. Hamidi also authors one of the industry's pre-eminent columns (20 years to date), Above-the-Line, for Aurora - a DAWN Group publication on ideas and marketing. The column is dedicated to upholding the ideals of the craft and is ranked as the world’s longest running column on advertising by a single author.